TMW SYSTEMS AND TRANSPORT TECHNOLOGY TODAY MAGAZINE TEAM TO REACH FLEET IT MANAGEMENT
Logistics and Trucking IT Professionals Targeted with Enhanced Content
Cleveland, OH--In a move that Editor Carol Birkland of Transport Technology Today (T3) calls a "systems integration," Babcox Publications has teamed with transportation services software provider TMW Systems Inc. as exclusive sponsor for T3, the all-digital magazine. The relationship was forged to further develop high-quality information technology resources for executive and management-level professionals responsible for purchasing and managing IT solutions for on-highway commercial vehicle fleets.
"Our goal is to dig into the topics and find the solutions that will best help fleet IT personnel streamline the business process," noted Birkland. "Our efforts will be greatly expanded with the support of the experts at TMW Systems."
"We are truly excited to be working with T3 to expand technology news content targeted at the transportation industry. Transport Technology Today has a tradition of solid editorial insight, relevant articles and breadth of coverage targeting the commercial fleet market. Their online, electronic format is perfect for a "greener" news publication and fits with the technical sophistication of their targeted reader. For TMW's growing customer base, which includes more than 1300 trucking companies, regular access to T3 with the addition of new contributions from TMW experts provides them with a single source of focused industry and product news," said TMW director of marketing, Monica Truelsch. "For regular and new readers of T3 who are not TMW customers, this publication continues to cover an enormous range of technologies, products and business news that can help improve their operations and profitability. New content from TMW contributors can only help to enrich that."
T3 will continue to feature paid advertisement and news items from diverse industry suppliers targeting the IT professionals at transportation firms. Those suppliers will now find even greater exposure for their product messages to TMW customers, who form a highly desirable demographic of innovative and growth-oriented transportation firms that value technology contributions to business success. Until now, targeted exposure to this group was only possible through participation in TMW Systems annual user-centered event, the TransForum conference and exhibition. T3 staff and the publication itself will be an active participant in TransForum in 2009 and exhibitors at the conference will find the electronic magazine an ideal venue to highlight their own products and participation at this event.
Upcoming articles and editorial emphasis in T3 are scheduled to include:
--Operational software (dispatch, routing, mapping)
--Determining ROI
--Asset Management/Trailer Tracking
--Leveraging Onboard Data
--Document Imaging
--Information Integration
"We recognize that regardless of the economic conditions, fleets will always look for solutions that help them control their costs, keep them competitive and improve profitability. Getting the most out of their IT investments is a key component of those goals," added Birkland.
To receive a 2009 Media Kit and Editorial Calendar for "Transport Technology Today with TMW Systems", please visit www.transporttechnology.com and click on the link for "T3 Media Kit 2009".
About TMW Systems, Inc.
TMW Systems, Inc., is committed to delivering customer-driven solutions that help companies take better advantage of market opportunities, improve asset productivity and gain a better return on information. TMW's solutions are focused in the commercial transportation industries. TMW customers come from trucking, 3PL, private fleet, construction, municipal, retail repair and waste management. With offices in Cleveland, Ohio; Durham, North Carolina.; Indianapolis, Indiana; Dallas, Texas; and Vancouver, British Columbia; TMW currently serves more than 1,600 customers managing over 325,000 power units and maintaining more than 1.1 million assets worldwide, including North America, Europe, China and Latin America.
For more information, visit www.tmwsystems.com or call (800) 401-6682.
About Transport Technology Today
A highly experienced editorial staff provides the latest and deepest coverage in the business. T3 is a must read for anyone with responsibility for lowering operational costs and enhancing the business process by implementing information technology.
The $350 billion transportation, logistics and service industries consist of more than 14 million mobile workers in 85,000 companies in a geographically dispersed marketplace. And it's growing! With the addition of service industries, utility fleets, public transportation, municipalities and private carriers, T3 targets one of the largest markets for information technology.
T3 - provides real-world editorial experience and first-hand knowledge of the transportation and logistics markets.
